Screen Shot 2014-12-03 at 9.09.17 AM.png
Screen Shot 2014-12-03 at 9.09.17 AM.png




pencil case

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Team: Alex Honeywell, Chris Elawa, Briana Lee, Nadhirah Shukri

Role: Ideation & Concept Development, Prototyping, Post-production 

Tools: Illustrator, Photoshop, Blender 




The idea of this pencil case was based on one simple observation: often, there are objects we have to break in order to enjoy the contents within it. This act of breaking makes people feel a very final yet uncharacteristic satisfaction. We wanted to play with this idea, and provide a pencil case that allows you to interact in a unique way.





The interactions are simple: you can insert your pencils from the top of the case, like a straw, without any extra effort required. And based on the length of the pencil, can you crack the case in appropriate locations to take it out.




The case also has dual functionality, as you can rest your diary/book upon the rigid surface of the case. Due to its structure being thin at the top and wide at the bottom, being able to insert it in a bag is also very easy; making it a perfect companion to take with you no matter where you're going.

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This project helped me understand the complexity of product design. I learnt how important it is to understand people, their behaviour and the nature of things. Though the pencil case has a very strong concept, I believe a thoughtful reconsideration of materials used and iterations on the functionality can further enhance it's value.


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