Team: AJ Panghulan, Amanda Poh, Briana Lee, Kimberly Chan, Rosemarie Gresham
Role: UX, Research, Interaction Design, Motion Design, Videography
Tools: Illustrator, Photoshop, Premiere Pro, After Effects
The MEC Fit Assistant is an extension of the current e-commerce platforms of Mountain Equipment Co-op. Using the technology of photo mapping, to record accurate measurements, the MEC Fit Assistant is able to recommend sizes. This will help creating a more personalized and accurate shopping experience online which can also be extended in store.
Business and Sector Problem
When it comes in-store sports retail MEC is at the top of the chain. But MEC has failed to realize is that their strongest competitors are those online. To counter this, MEC tried to compete by lowering their shipping costs. The attempt was unsuccessful, as they soon noticed that online customers were often demanding returns, refunds and exchanges; creating a loss of revenue for MEC. This helped us realize that there is a huge sector problem when it comes to e-commerce retail; "Will this fit me?" is a doubt that every online shopper has come across.
Measurement of Success
During this project we fell into a lot of traps. We were able to find our way out once we solidified the business problem. Given more time, I believe the interaction design and user experience could still use some work. The cognitive load still seems high, so minimizing it would be the next step. I also think the post-service can be stronger, and more related to MEC.