MEC Fit Assistant

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Team: AJ Panghulan, Amanda Poh, Briana Lee, Kimberly Chan, Rosemarie Gresham 

Role: UX, Research, Interaction Design, Motion Design, Videography

Tools: Illustrator, Photoshop, Premiere Pro, After Effects


The Pitch

The MEC Fit Assistant is an extension of the current e-commerce platforms of Mountain Equipment Co-op. Using the technology of photo mapping, to record accurate measurements, the MEC Fit Assistant is able to recommend sizes. This will help creating a more personalized and accurate shopping experience online which can also be extended in store.


Business and Sector Problem

When it comes in-store sports retail MEC is at the top of the chain. But MEC has failed to realize is that their strongest competitors are those online. To counter this, MEC tried to compete by lowering their shipping costs. The attempt was unsuccessful, as they soon noticed that online customers were often demanding returns, refunds and exchanges; creating a loss of revenue for MEC. This helped us realize that there is a huge sector problem when it comes to e-commerce retail; "Will this fit me?" is a doubt that every online shopper has come across. 


Customer Value

  • In-store vs online experience
  • Personalized navigation
  • Visual fit assistance
  • Decrease in return rates
  • Assurance in brand
  • Easy to shop for others

Business Value

  • Increase in online sales
  • Strengthen international presence
  • Decrease in return rates/costs
  • Lower environmental impact
  • Measure & forecast store inventory
  • Strengthen trust in brand

Measurement of Success

  • Increase in online sales & reviews
  • Amount of shared measurements
  • Percentage of products returned




During this project we fell into a lot of traps. We were able to find our way out once we solidified the business problem. Given more time, I believe the interaction design and user experience could still use some work. The cognitive load still seems high, so minimizing it would be the next step. I also think the post-service can be stronger, and more related to MEC.